Placement targeting
Choose eligible sponsored surfaces rather than buying an undifferentiated developer audience.
For advertisers
Reach developers in developer environments, without pretending the work is ad data.
AdFrolic provides self-serve campaign creation for eligible developer-tool inventory, with structured creative, placement and targeting controls, account funding, moderation, qualified delivery and attribution.
Campaign product
A buying workflow grounded in the live advertiser portal.
The interface example shows control types and review states. It deliberately does not invent advertiser results, audience scale, budget recommendations or CPM performance.
Campaign journey
Interface example
Campaign setup
Name the campaign and set the destination.
- Destination
- HTTPS landing page
- Status
- Draft
Inventory
Buy only the developer environments that are actually implemented.
Inventory is placement-specific. AdFrolic does not treat every developer-tool impression as interchangeable, and planned host integrations are not presented as available supply.
VS CodeStatus barImplemented
A concise sponsored status surface inside the implemented VS Code integration.
VS CodeSidebarImplemented
A dedicated AdFrolic sidebar surface for structured sponsored creative.
Claude CodeStatuslineImplemented
A display-only sponsored statusline below the prompt input. Reliable click-through is not claimed for this surface.
Campaign controls
Control who is eligible, how the campaign spends and when it runs.
Coarse context
Campaign targeting can use supported dimensions such as environment, country, language and operating system when those fields are available.
Budgets and bids
The advertiser product exposes total budget, optional daily budget and campaign bid controls. Current limits remain authoritative in the live dashboard.
Schedule and delivery
Set campaign timing and choose supported delivery behaviour such as even, accelerated or ASAP pacing.
Pause and resume
Active campaigns can be paused and resumed through the real campaign API rather than a frontend-only control.
Draft and duplicate
Save campaign drafts, edit before submission and duplicate an existing campaign into a new draft workflow.
Moderation and advertiser quality
Campaigns do not become active simply because an advertiser paid.
Creative and destinations enter a controlled review path. AdFrolic also maintains advertiser trust state and fraud signals separately from campaign targeting.
Review trust and securityStructured creative
Campaign fields are validated rather than accepting advertiser-supplied executable HTML or JavaScript.
Hard safety rules
Blocked terms and destinations can reject a campaign before it reaches the human queue.
Contextual moderation
Sightengine evidence is incorporated into the moderation pipeline and ambiguous results can be routed for manual review.
Human activation
Campaigns still require an admin review decision before becoming active.
Advertiser trust
Progressive trust tiers exist for account risk controls, but higher trust does not remove creative moderation.
Measurement and attribution
Follow delivery from impression to supported conversion events.
Reporting is based on events the system actually records. AdFrolic does not invent audience scale or guaranteed campaign outcomes for marketing copy.
Spend
Ledger-backed campaign spend and advertiser balance information.
Impressions
Delivered impressions with separate qualification state.
Qualified impressions
The subset that meets the impression lifecycle requirements for billing and earnings.
Clicks
Tracked for host surfaces that expose dependable click-through behaviour.
Landing confirmation
The optional advertiser tag can confirm that a click reached and loaded the destination page.
Conversions
Purpose-limited first-party conversion events can be reported through the attribution path.
Privacy boundary
Target the permitted context, not the developer's work.
Source code, file contents, prompts, AI conversation contents, clipboard contents and terminal output are not advertising targeting inputs. Raw IP and device intelligence used for fraud and security are not exposed to advertisers as work-content targeting data.
Fraud controls
Delivery is checked before money moves.
The ad-serving path applies eligibility, frequency, budget and fraud controls. Fingerprint device intelligence also contributes privacy-reduced risk signals at the account/session boundary. Unknown dependency failures on money-affecting paths are designed to fail closed rather than be treated as permission to continue.
Frequently asked questions
Where can AdFrolic campaigns appear?
Implemented inventory currently comes from VS Code and Claude Code integrations. VS Code supports status-bar and dedicated sidebar placements. Claude Code uses its scriptable statusline. Planned environments are not sold as live inventory.
What creative formats are supported?
The current advertiser product uses structured text creative with advertiser, headline, description, CTA and destination fields. Advertisers do not supply executable HTML or JavaScript to the developer-tool client.
How does campaign review work?
Campaign submission runs internal hard-rule checks and contextual moderation. Ambiguous or permitted campaigns still require human review before activation. Advertiser trust level does not bypass creative moderation.
Can I target a developer based on their source code or prompt?
No. Source code, file contents, prompts, AI conversation contents and terminal output are not advertising targeting inputs. Supported targeting uses the coarse and contextual fields exposed by the campaign and ad-request contracts.
What can I measure?
The advertiser portal reports campaign spend and delivery metrics including impressions, qualified impressions and clicks where supported. The optional attribution tag can confirm a landing-page load after a click and report supported first-party conversion events.
What budget should I start with?
Use the live advertiser dashboard for current funding and campaign limits. AdFrolic does not publish invented CPM ranges, minimum campaign recommendations or performance guarantees on this page.
Campaign account
Build a campaign against real eligible inventory.
Create an advertiser account to see the current funding, campaign and moderation controls in the live product.